Press & Media

Why This Story is Blowing Up

Gen Z is flipping “unboxing” from luxury

to wasteful deception.

#UnboxTheLie #SizeMatters

Brands are TRAPPED in an outdated system.

Consumers think bigger = better,

so companies are stuck in a packaging arms race.

This campaign gives brands an out.

When consumers demand change, brands finally have permission to shrink packaging without losing market share.

Massive visual appeal & social engagement.

The content is meant to be hilarious, frustrating,

and impossible to ignore.

Contact us for media inquiries or to schedule press interviews with Tami Kesselman, the founder of ReThink Packaging.

617-682-0407